AEC / Ramsey Solutions In-house

The Affiliate Executive Council was an annual conference for the top fifty radio affiliates carrying The Dave Ramsey Show. Each year, working with Creative Director Brian Williams, I designed the event's full visual identity from scratch — collateral, signage, and print materials — built around the host city.

Dallas got a custom-stamped belt buckle and western typography. Nashville was designed in the spirit of Hatch Show Print, layered with street photography I shot myself while exploring the city. Orlando took a cleaner, more corporate direction — a reflection of a broader rebrand beginning to take shape at Ramsey at the time.

An exclusive event for fifty people. A completely different experience every year.