Ray-Ban / Cutwater — 2008

Two projects from my time at Cutwater, a San Francisco agency that handled Ray-Ban's creative out of the West Coast.

Rare Prints was a campaign built around an augmented reality experience — one of the earlier attempts at bridging print and mobile in retail. My role was design and illustration throughout: layout, iconography, and the user-journey infographic that mapped how the experience worked across print, app, and web.

Ray-Ban Green was a brand strategy concept exploring what it would look like for Ray-Ban to lead on sustainability — solar-powered pop-up stores, seed-embedded packaging, recycled material product lines. The strategic thinking was led by Senior Strategist Nathan Gray. My contribution was the full design and production of the pitch document: layout, custom illustration, and iconography across the entire booklet.