Ray-Ban is a globally recognized eyewear brand celebrated for its timeless design and cultural influence.

Featured here are two projects:

• Ray-Ban Rare Prints (Augmented Reality Campaign) — A digital and print ecosystem designed to bring Ray-Ban’s Rare Prints collection to life through augmented reality. The visuals map how users engage across print, mobile, and web, creating an interactive experience that bridges traditional and digital media.

• Ray-Ban Green Initiative — A campaign focused on sustainability and innovation, highlighting Ray-Ban’s efforts to incorporate recycled materials into its iconic frames. The creative direction emphasizes renewal and forward motion, aligning the brand’s legacy of craftsmanship with a commitment to a greener future.